Domino's Pizza has released a commercial for its latest offering, Lebanese rolls. The campaign, conceptualised by Contract Advertising and produced by Flying Saucer, went on air in early July.
A group of friends watch a scene from an old Hindi film and are seen enjoying Lebanese rolls. The group engages in playful banter, coming up with funny dialogues while keeping the TV on mute. At the end, you hear "Domino's yeh chatakedaar, banaye company mazedaar" (Domino's spicy rolls make for fun times with friends).
Harneet Singh Rajpal, VP marketing, Domino's Pizza India, said, "The new commercial by Domino's Pizza on Lebanese rolls completely resonates with the excitement and happiness around the spicy fun taste of the innovative product. The campaign line 'Yeh chatakedaar, banaye company mazedaar' communicates the message that chatakedaar moments in our life are enjoyed best with spicy Lebanese rolls and our group of friends. Keeping in sync with the brand's focus on relationships, the new campaign highlighting celebration of 'spicy' moments with friends, is a theme which will surely connect with every customer."
The new campaign is also visible at Domino's outlets and on digital media.
Creative agency: Contract Advertising
Creative team: Azazul Haque, Uddipta Borah
Account management team: Pooja Malhotra, Ashit Chakravarty
Production house: Flying Saucer
Director (film): Pushpendra Misra
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Updated Date: Dec 21, 2014 04:24:07 IST