DELL - 'Power To Do More'
The television commercial (TVC) campaign featuring Dell Inspiron with the tagline 'I can do kuch bhi' aims to tell a story about how the youth of today have dreams bigger than a canvas can hold. Armed with powerful music, this commercial tries to make this generation stand out and conquer the world.
One of Dell's biggest goals has been to inspire customers by providing them with the technology to give them the "power to do more". The TVC has been conceptualized by Grey and has been executed by Apostrophe Films production house. The recently launched integrated marketing campaign focuses on real customer experiences, highlighting how Dell enables customers to achieve their personal and professional passions; keeping in mind the need for each story to be relatable.
The campaign is also supported by Print and Digital. The print campaign was launched last month and it showcases stories of achievement by profiling the Indian youth and their passions.
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