CIBIL launches its first TVC

Credit Information Bureau (India) Limited (CIBIL), India's credit information company, today launched its first television advertising campaign which focuses on the importance that the CIBIL TransUnion Score has for individuals when applying for loans and credit cards from banks and credit institutions.

 CIBIL launches its first TVCCommenting on the campaign, Arun Thukral, Managing Director, CIBIL, said, "Our campaign carries a simple yet compelling message. It emphasizes the importance that the CIBIL TransUnion Score has in the lending process and hence, creates the possibility of providing consumers access to loans more easily. This move is bound to generate large interest from consumers given that almost every loan application in the country is evaluated using the CIBIL TransUnion Score and credit report. If someone was previously not aware if they were eligible for a loan, they can now follow our simple online process to obtain their CIBIL TransUnion Score and credit report and evaluate their eligibility just like a lender would."

Harshala Chandorkar, Senior VP, Consumer Relations & Communications, CIBIL, said, "The philosophy that we at CIBIL embrace is: You are a product of what you have created. Being diligent with payments builds "reputational collateral" and you no longer have to rely on family, connections or assistance from anybody as long as you have control of your own financial destiny. This basic philosophy was weaved in with the focus of the TV Commercial which is the CIBIL TransUnion Score. Couple this thought with the fact that financial strength gives you the freedom to aspire to an education and car or home ownership and we arrived at the punch line of the commercial which is: Aaj kal duniya main aage badne ke liye naam nahin number zaroori hai (In today's world, numbers and not names help you go ahead)."

Credits:

Creative Agency - PostScript Advertising; Creative Director- Sumira Roy

Production House - Dungarpur Films ; Director- Shivendra Singh

Updated Date: Dec 21, 2014 04:26:30 IST