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Broadcasters unsubscribe from TAM

Turbulent times for television viewership measurement agency TAM - yes yet again. And this time, it does look like the situation is snowballing into a major crisis.

 Broadcasters unsubscribe from TAM

Turbulent times for TAM

Last week, three broadcasters - Multi Screen Media, Times Television Network and NDTV - unsubscribed to TAM's viewership data. While one or two channels have ranted against what they see as TAM's alleged 'unfair trade practices' and 'flawed methodology' in the past, this is the first time such a large group of broadcasters has decided that, as far as TAM is concerned, enough is enough. Animesh Das and Pavni Mittal get you the latest on this developing story.

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Updated Date: Dec 21, 2014 04:18:42 IST