A result of poor ticket sales? Shah Rukh Khan returns half the distributor's money for 'Dilwale'

The newest fad in the Hindi film industry, apart from being a part of the coveted 100-crore club, is actually the exact opposite: returning money to producers. [caption id=“attachment_2553956” align=“alignleft” width=“380”]  Shah Rukh Khan and Kajol in Dilwale.[/caption] After it was rumoured that Ranbir Kapoor and Deepika Padukone would be returning Rs 15 crore back to the producers of Tamasha after its dismal performance at the box office, (they denied doing the same later) it is now Shah Rukh Khan’s turn. Trade Analyst Komal Nahta tweeted that Shah Rukh Khan has returned around 50 % of the distributor’s money for Dilwale.

@iamsrk does what few wud do. Refunds 50% of the loss of distributors of his Dilwale. That's what u call a considerate producer!

— Komal Nahta (@KomalNahta) February 4, 2016

SRK had earlier in a press conference said that he is not happy about the loss faced by the distributor’s of Dilwale. “I don’t think the film has done as well as it should have. I am personally disappointed with that,” Shah Rukh told reporters in Kolkata. However, according to this Deccan Chronicle report, Shah Rukh Khan has taken onus of the collections (or lack thereof) of Dilwale in India. While Dilwale has done well worldwide, in India, distributors have faced some losses. Trade analyst Kumar Mohan confirms this in the report, “I appreciate whatever Shah Rukh has done. If the film doesn’t do well, why should the distributor always face losses? It’s a big step from Shah Rukh’s side and I believe this will turn into a practise. I am not saying it will become a trend but this should come into practice.”