Taapsee Pannu's RunningShaadi.com title to be changed; Matrimonial website's demands heard
Shaadi.com filed a petition in Bombay High Court alleging that Shoojit Sircar's production is encashing on the goodwill of the matrimonial website.
Subhash Kapoor's courtroom drama Jolly LLB 2 has seen the light of the day with its title intact. An advocate petitioned in Bombay High Court for the removal of the term 'LLB' from the title as he alleged that the film projects lawyers in objectionable light. Now, Shoojit Sircar's upcoming romantic comedy Runningshaadi.com has found itself in a similar legal trouble and Sircar has conceded to the demands of the complainants.
Mumbai Mirror reports that the matrimonial website Shaadi.com, owned by People Interactive Pvt Ltd, filed a petition in Bombay High Court, alleging that the makers of Runningshaadi.com are cashing in on the goodwill of the website. The company feared that the film could malign its market image since Sircar's film revolves around an eloping couple.
As the company sought a suspension of the release of the film, Sircar conceded to their demands. He agreed to drop every mention of the matrimonial website, from its title, content and even the publicity material. The court has asked Sircar to drop the references to the website in all its publicity material and trailers by Monday, 13 February.
Since the film is slated to release on 17 March, Sircar merely has six days to shoot parts of the film, re-dub and redesign the trailers and publicity material of his next production, directed by Amit Roy. The legal representatives of the makers had argued that Shaadi.com was a generic word and the website had lost a trademark case in the same court.
The legal representatives of the company argued that though there were talks of co-branding three years ago but these never culminated into an agreement. The makers will now fly a reply in the court after which the case will be heard.
Sircar's next production, tentatively titled Runningshaadi.com, stars Taapsee Pannu and Amit Sadh. It is slated to release on 17 March.
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