Spending crores on promotion doesn't guarantee success: Jalpari director

I Am Kalam director Nila Madhab Panda, whose second film 'Jalpari: The Desert Mermaid' has released on Friday without too much of publicity, says splurging money on promotion does not promise success.

hidden August 31, 2012 14:33:06 IST
Spending crores on promotion doesn't guarantee success: Jalpari director

New Delhi: I Am Kalam director Nila Madhab Panda, whose second film Jalpari: The Desert Mermaid has released on Friday without too much of publicity, says splurging money on promotion does not promise success. He feels a good story line is a must for a film to do well.

"If a film has a good story line, it is well made and sends across a message then it will work for sure. If it is not, then even if you spend crores (of rupees) on its promotion it won't be successful. Maybe for a day or two you will be able to fool audience but not in the long run. They are also very smart now," Panda told IANS.

Spending crores on promotion doesnt guarantee success Jalpari director

Courtesy: Facebook

The 38-year-old made his debut with National Award winning film I Am Kalam, which was the story of a poor Rajasthani boy, who is inspired by the life of the former president APJ Abdul Kalam and had a strong desire to learn to read.

Panda, who had to sell his house to make the movie, says it is difficult for an independent filmmaker like him to survive, but times are changing now.

"The road is very difficult and is full of hurdles. It is not easy for a small player to survive in front of a big player. But now things are changing. People appreciate good work and the kind of acclaim a film like 'I Am Kalam' got is a fine example of it," he said.

It seems Panda has taken the responsibility of bringing about a change on his own shoulders. He wants to make cinema that reflects the society and with "Jalpari: The Desert Mermaid", about female foeticide, he has tried the same.

The film has received good reviews.

"I believe cinema is a reflection of society. But people are not ready to take the risk and make films that tell a real story. 'Jalpari' is a child's story and I have tried to make it in a way that it sends across a message. It is a family adventure and not a serious documentary," he said.

In Jalpari he has repeated Harsh Mayar of I Am Kalam fame. He is also introducing two child artists - Lehar Khan and Krishang Trivedi - with the movie that also stars Parvin Dabas, Tannishtha Chatterjee and Suhasini Mulay.

IANS

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Mulan draws mixed response at Chinese box office, viewers claim 'poor artistic level, stereotypical portrayals'
Entertainment

Mulan draws mixed response at Chinese box office, viewers claim 'poor artistic level, stereotypical portrayals'

Disney's Mulan remake debuted in China over the weekend with a disappointing $23 million, even with most theaters in the region being reopened

Kannada actress Ragini Dwivedi remanded to 14-day judicial custody in relation to drug case
Entertainment

Kannada actress Ragini Dwivedi remanded to 14-day judicial custody in relation to drug case

Ragini Dwivedi was arrested last week in the police crackdown against drug abuse in the Kannada film industry.

Veteran actor Himani Shivpuri admitted to Mumbai hospital after testing positive for coronavirus
Entertainment

Veteran actor Himani Shivpuri admitted to Mumbai hospital after testing positive for coronavirus

Himani Shivpuri said she is receiving treatment at Holy Spirit hospital in suburban Mumbai on the advice of her doctors.