So Ranbir Kapoor was on Twitter. Since he lasted only as long as faith in humanity does in Mumbai’s traffic, you might have missed catching him. Only, you didn’t miss much. The good news is, if you are a RK fan, you’re better off not having to put up with an electronics company’s marketing team putting out tweets from Ranbir’s ‘handle’ and snuffing out his desirability, one ‘buy our phone’ tweet at a time.
It was announced a couple of days back that Ranbir Kapoor will be on six social media platforms all at the same time. A day or two later, @RANBIRKA6000R surfaced on Twitter with an ‘I am so cute that I can make a squirrel face and women will still swoon over me’ display picture.
While all of us immediately followed him - he had amassed over 20,000 followers in a day - Kapoor didn’t as much as post a ‘Hi’ a whole day after his Twitter handle had surfaced. That’s when, his fans rubbed their eyes and spotted how a bunch of phones forming a halo around his many faces smiling, smirking, screaming back from the cover photos. The ‘dal me kuch kala hai’ moment escalated pretty fast and soon we realised that there is no chance that you’ll see him (or his own PR team) posting the odd ‘Hi’, ‘Look I drink coffee (#YoRanbirSoAamAadmi)’ anytime soon.
Following was his first tweet:
Check...1...2...3...check cash...Hi, that's the warmest welcome I have ever woken up to! Thank you :) #RanbirHitsA6
— LENOVO A6000 (@LENOVO_A6000) January 21, 2015
Like you must have noticed, Ranbir Kapoor has turned into Lenovo_A6000. Actually, it was less heartbreaking to watch Shah Rukh Khan turn into blue-eyed, the-Jaani-Dushman-ghost-faced character in Ra.One.
Then one of the tweets posted from Kapoor’s handle was this:
BEAUTICIANS REQUIRED!!!!!!!!!!!!!!!!! #RanbirHitsA6 pic.twitter.com/pg0tUUhG95
— LENOVO A6000 (@LENOVO_A6000) January 21, 2015
Now, unless he thinks that he is the next best thing to have happened to women after James Dean and wanting to be waxed is a legitimate demand, we don’t know how this helps either his, or the phone’s cause. Oh yes, ‘Kapoorbitches’ (if Cumbetbatch can have them why can’t apna Ranbir?) can perhaps mope about the sweet us-time he and Kat get squealing over waxing sessions.
Then came this tweet.
Guys, keep sending in your requests so that I can do something awesome for you. Tweet with #RequestRanbir #RanbirHitsA6
— LENOVO A6000 (@LENOVO_A6000) January 21, 2015
Apart from shaking his butt in a Vine video for exactly half a second, there was nothing half awesome in all the tweets that followed. You know what, spotting him in the end of PK was much more awesome that those six hours on Twitter!
Obviously, after his Twitter shenanigans, we didn’t bother to check out his other social media forays, mostly because we suspected that we’ll find a lot of cross-posted content.
Later, his fan club on Twitter clarified that the social media gimmick was a one-time thing.
It’s a pity that we can’t tag him realistically in tweets any more, otherwise, we have the perfect song that hundreds of his fans might be wanting to dedicate to him at the moment.