 "'Fan' is the highest weekend grosser of 2016, but no match for SRK's earlier films")
Shah Rukh Khan films usually have huge weekend openings, either for their content or for their strategic releases. His last releases, Dilwale had made around Rs 65.09 crore in the opening weekend itseld, and Happy New Year made around Rs 69.42 crore in the first weekend, according trade analyst Atul Mohan. [caption id=“attachment_2731500” align=“alignleft” width=“380”]  Shah Rukh Khan as Gaurav in ‘Fan’. Screen grab from YouTube[/caption] And now, the collection of Shah Rukh Khan’s much-awaited film Fan, has failed to live up the mark, closing at over Rs 50 crore. The only solace is that it has turned out to be the highest weekend grosser for any film in 2016 as of now. Fan is certainly not a conventional Shah Rukh Khan potboiler, however the film did see a long weekend, releasing on a Friday that happened to be a holiday because of Ram Navami. Trade analysts expected to have a much higher opening considering the buzz it had created and the great word of mouth that complemented the rave reviews. Trade analyst Komal Nahta tweeted:
Sunday all-India figure of #fanthefilm less than Friday. Shocking but true!
— Komal Nahta (@KomalNahta) April 18, 2016
Trade analyst Taran Adarsh substantiates Nahta’s prediction with figures.
#Fan biz fails to show major growth on Sunday... Fri 19.20 cr, Sat 15.40 cr, Sun 17.75 cr. Total: ₹ 52.35 cr. India biz.
— taran adarsh (@taran_adarsh) April 18, 2016
However, exhibitor Akshaye Rathi argues that it’s a solid response, considering we are bang at the middle of IPL season. “Fan, if you look at the movie, if you look at the genre, it’s not an out and out mass-appealing mainstream commercial film, and it doesn’t cater as much to the rural India as it does to the urban multiplex audience. That has somewhere hampered going to the extent that a Shah Rukh Khan movie should go to when it comes to the business,” said Rathi. Analysts are also pointing out that SRK’s last film Dilwale had tough competition from Bajirao Mastani, Fan has competition from Disney’s The Jungle Book. “If you look at The Jungle Book figures, the Hindi version has done better than English version. When it comes to the Hindi audience, The Jungle Book has attracted them in a huge way, which has affected the business of Fan,” said Rathi. This was further advocated by Taran Adarsh.
#TheJungleBook refuses to slow down. [Week 2] Fri 8.02 cr, Sat 8.51 cr, Sun 10.67 cr. Total: ₹ 101.82 cr nett. India biz. OUTSTANDING!
— taran adarsh (@taran_adarsh) April 18, 2016
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