Why is a car purchase in India such a sacred event? How and when did a commodity purchase turn into a religious event? We turn up at car or bike showrooms to take delivery of our new vehicle with a box of sweets and a coconut. We purchase cars on auspicious occasions, pestering dealers to make sure delivery is handed over on just those particular days. And then showrooms record how they delivered a few hundred vehicles on that same day. Through the year they find it hard to manage to deliver more than 10 vehicles in the same day without…
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