The company is considering a change in name and investing over 100 million dollars for the same
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Choi Johng-sik, the CEO of SsangYong Motor has said that the company is getting ready to enter the US market in late 2019. The South Korea based automobile manufacturer is also planning to change its name and invest around 100 million dollars for the same.
“It is true that there are many concerns about the U.S. entry. We think the U.S. project will make or break our company. So we’ll have full discussions with Mahindra,” said Choi. Mahindra themselves burned their hands the first time around in 2010 while entering the US market. They now…
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