Royal Enfield never sold a motorcycle, it sold an idea, it sowed a dream and it nurtured a relationship
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Back in 1996, I purchased a Royal Enfield Bullet, a shiny red and chrome Standard Deluxe. It was my first motorcycle ever; I’ve never owned anything ever since I sold it five years later to a doctor. I loved that motorcycle, then. I know better now. I still see it sometimes, running around in my colony, having passed through several hands.
It holds no more joy for me, but I am still amazed to see that almost two decades later, there are others who find joy in her. And that to me is phenomenal; there is no other product in all of India…
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 "Harley-Davidson is selling fewer bikes and making less money")
 "Rajasthan has temple dedicated to bike which ALWAYS returned to its dead master - Om Banna - Know all about Bullet Baba")
 "Royal Enfield commences deliveries of anniversary edition 650 twins in India")
 "Upcoming Royal Enfield Bullet 350 spotted on test - What can we expect?")