New Audi Q8 to usher in new design language for the car maker

Speculations and rumours around Audi’s new luxury SUV have finally turned into reality as a quick preview of the upcoming Q8 was given by design chief Marc Lichte. Expected to go official at the 2017 Detroit motor show, the car’s front end was revealed during a highly-publicised photo shoot and interview with German website Die Welt. The new Q8 will have a new distinctive muscular design and it will be unlike any Audi SUV till date. The new Q8 is said to be production ready and according to the design chief, future buyers will not mistake an A4 with an A5, or a Q3 with a Q5 in future. Lichte also said that the “sausage factory” syndrome, where each car in the range has a different size but similar appearance, will no longer be followed by Audi.  From the teased photo of the Q8 we can see a bold single frame grille along with prominent vertical lines. The headlight and lower bumper also see a radical change. The four-seat luxury SUV will be placed above the Q7 and will be targeted to customers who want a sporty coupe like feel with a tall ride of a large SUV. There is also a speculation that it will be offered in a plug-in hybrid and potentially fully electric motors, along with petrol and diesel offerings.