The level of personalisation required by customers for the S-Class is simply too much for robots to handle, says the company
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In this day and age, most companies, especially in the automotive industry, are replacing humans with robots to save time, cut costs and improve standardisation. However, when one walks into a Mercedes-Benz dealership to put down his order for a very expensive S-Class, one does not expect to receive an ordinary vehicle that any Tom, Dick and Harry can have. No, one expects a certain level of individualisation in one’s Mercedes-Benz S-Class that makes it unique. That’s why Mercedes-Benz has decided to replace its robots with actual people…
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