Mercedes-Benz inaugurates ‘Safe Roads’ to promote road safety in India

Approximately 1,40,000 people die in India every year due to road accidents. The major cause for these are the ignorance of safety norms and breaking of rules. Mercedes-Benz aims to increase awareness and thus lower this shocking number with the introduction of the ‘Safe Roads’ initiative. Mercedes-Benz believes that the positive impact from the initiative can lower the fatality rate by over 70 per cent over the next ten years.

The event took place at Pragati Maidan and was flagged off by Jochen Feese, head of accident research, sensor functions and pedestrian protection, Mercedes-Benz Cars, in the presence of Eberhard Kern, MD & CEO, MBIL, Erich Nesselhauf, MD & CEO, DICV and Manu Saale, MD & CEO, MBRDI. It is undertaken by Mercedes-Benz and its group companies Mercedes-Benz India, Daimler India Commercial Vehicles, Mercedes-Benz ...

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Updated Date: May 18, 2015 08:00 AM

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