Mahindra acquires BSA Company and signs licensing agreement with Jawa

Mahindra’s subsidiary, Classic Legends Private Limited will re-introduce the iconic BSA and JAWA brands with new products in around two years

Overdrive October 25, 2016 15:47:42 IST
Mahindra acquires BSA Company and signs licensing agreement with Jawa

Mahindra and Mahindra isn’t done with acquiring automobile brands yet. In 2015, it had acquired a 51 per cent stake in Europe based Peugeot Motorcycles. Now, it has acquired an iconic British motorcycle brand.

Classic Legends Private Limited (CLPL), a subsidiary of Mahindra and Mahindra, has acquired BSA Company for around Rs 28 crore. Mahindra and Mahindra owns a 60 per cent stake in CLPL. This acquisition will allow...

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