Key factors that influence car buying decisions in India

Time and time again, we have heard managing directors and CEOs of automobile companies say that India is a challenging market and a tough nut to crack. Despite spending billions in market research, car companies are left flabbergasted when prospective buyers don’t respond to their new products in the manner they had expected. Well, before beginning to develop a new product, all manufacturers spend hours trying to understand the needs of the specific target audience.

At times, there is a gap between what the car manufacturer perceives…