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Interview with Malo Le Masson, head, global product planning, Hero MotoCorp

Overdrive July 20, 2016, 10:30:45 IST

The first priority for us was to prove that we can come with a full new product in the core of the market. That’s the point of the iSmart 110.

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Interview with Malo Le Masson, head, global product planning, Hero MotoCorp

OD: Love bikes?

MM: I was in the automotive industry working for a carmaker of Japanese origin. But I’ve always loved bikes and so one day when I was asked I would like to work for a bike maker… It’s basically my dream job!

OD: Bike product planning versus cars?

MM: It is a very interesting job but it is exactly plug and play. There is absolutely nothing which I am discovering today when I am working on a bike that I didn’t experience with cars.

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OD: Riding bikes in…

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