Hero enters Argentina, eyes Mexico and other markets

Hero MotoCorp has officially announced that it is entering Argentina, making it the 35th international market its products go to. Argentina is one of the larger South American markets with 500,000 units sold last year. Hero MotoCorp will enter through its partner Marwen SA a group that has other automotive interests as well. Hero will open its innings with three motorcycles and a scooter with more to come. Hero also revealed its brand-new...

Updated Date: Jan 13, 2017 11:22 AM

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