 "Hero Cycles Lectro range of bicycles bring in a new form of two-wheeled commuting")
Hero Cycles recently launched its European electric pedal assisted cycle (EPAC) brand, Lectro in India. There are three models on sale- Ozone, Renew, and Spark with prices ranging from Rs 42,050 to Rs 83,050.
The electric pedal assisted bicycle market is in a pretty nascent stage in India, and Hero Cycles is hoping for a first mover advantage in the segment. These bicycles feature an integrated electric motor that can be used to build and sustain momentum. This is particularly useful when riding up an incline. Hero has restricted the…
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