In a bid to improve accessibility to its wide range of merchandise, Harley-Davidson India announced its exclusive partnership with online retail major, Myntra. The online store, which now only operates as a mobile app, will stock casual wear, sportswear, denims and other accessories. This association with Myntra gives Harley-Davidson reach across 12,000 pin codes in India.
Speaking about the association with Myntra, Rajiv Vohra, director, sales and dealer development at Harley-Davidson India said, “We are extremely pleased to enter into this alliance with Myntra, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity.”
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