Ford India has begun to display its sub-four metre compact segment challenger, the Figo Aspire, at malls across India. The car is all new and boasts some segment firsts that make it quite the contender in this pocket of the market. Here is all you need to know about the new Ford Figo Aspire -
Why did Ford decide to enter the sub-four metre sedan segment?
Ford says that the subcompact segment is burgeoning, given the tax benefits and the changing needs of a family. It has studied the market as well as the needs of its potential customers and has designed the Figo Aspire accordingly. Ford is banking on the uniqueness of the Figo Aspire to enter the market as well as take the fight to the segment leader, the Maruti Suzuki Swift Dzire.
Ford says that the Figo Aspire was ...
Updated Date: May 26, 2015 12:00:12 IST