BMW India announces 50 per cent localisation of parts
Brand ambassador Sachin Tendulkar assembles a 520d as German manufacturer further commits to Indian market
After an announcing a partnership with many Indian firms in February 2015, BMW India has now increased the localisation of parts to 50 per cent. BMW aims to gain an edge over German rivals Mercedes and Audi as well as Jaguar with this move. BMW has tie-ups with Indian manufacturers to gain such a high level of localisation. The engine and transmissions are sourced from Force Motors, Axles from ZF Hero , the chassis, door panels and wiring harness from Draexlmaier India. The exhaust systems from Tenneco Automotive India, heating, ventilating, air-conditioning and cooling Modules from Valeo India and Mahle Behr and seats from Lear India form the localised parts.