Bajaj's VS400 heads into Royal Enfield territory

Rajiv Bajaj, MD, Bajaj Auto told CNBC-TV18 and today that his new VS400 will head into the same space that is currently dominated by Royal Enfield's motorcycles in India. He further revealed that the VS400 was ready to go but the company chose to put the launch back to ensure that the focus on festive season volumes was not disrupted by the arrival of a new product. He said the delayed launch afforded Bajaj Auto time to ensure that the new motorcycle is absolutely ready for the market.

Royal Enfield's swelling sales...

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Updated Date: Sep 21, 2016 18:57:31 IST