Anti-collision system called 'Roads That Honk' could help in reducing road accidents

HP Lubricants and Leo Burnett India are working together to create an anti-collision vehicle management system to make roads safer. Called as ‘Roads That Honk’ its a one of a kind system where smart poles warn vehicles on both sides with the help of horns. The system has already been deployed on NH1 road along the Jammu-Srinagar highway which is know as one of the most dangerous roads in India. The system has been put at hairpin bends where smart poles can detect vehicle speeds and then communicate with each other to warn vehicles on either sides. The poles get energy from solar modules and also come with a special radar system. The poles transmit electromagnetic waves and then measure the change in the frequency of the reflected wave to determine the speed of the approaching vehicles with the help of a radar sensor. “2016 recorded numerous accidents across national highways and this is a major concern for local and state administration. We are glad to have been behind an innovation that harnesses the power of technology, and uses radar signals to intimate drivers. We are confident that #RoadsThatHonk will significantly reduce accidents and save several lives every year. Every life saved is a measure of success and reinstates our belief that #RoadsThatHonk has the potential for further scale on highways across the length and breadth of the country,” Rajdeepak Das, chief creative officer at Leo Burnett for South Asian operations. Here is a video explaining how the system works.