Other brands are cutting their expenditure at these auto shows to focus on new methods of marketing
![]()
Major automotive brands like Ford, Volvo, Rolls-Royce and Aston Martin are skipping the upcoming 2016 Paris Motor Show, according to a recent online report. This change in strategy comes along with a change in consumer behaviour as automotive manufacturers turn to different methods of marketing their cars. While footfall at these events is only increasing, brands have started to realise that all of that doesn’t really translate into sales.
Volvo, for instance, is scaling down its presence in auto shows globally as well as trying a more…
 "2016 Paris Motor Show: Ford, Volvo, Rolls-Royce and Aston Martin to skip event")
 "US Auto Strike: UAW’s strike against Detroit automakers enters day three after resolution talks fail")
 "Ford to cut 1,100 jobs in Spain")
 "Formula 1: Ford team up with Red Bull for return in 2026")
 "On this day: A look at historic events that took place on 13 January")
 "US Auto Strike: UAW’s strike against Detroit automakers enters day three after resolution talks fail")
 "Ford to cut 1,100 jobs in Spain")
 "Formula 1: Ford team up with Red Bull for return in 2026")
 "On this day: A look at historic events that took place on 13 January")