2016 Paris Motor Show: Ford, Volvo, Rolls-Royce and Aston Martin to skip event

Major automotive brands like Ford, Volvo, Rolls-Royce and Aston Martin are skipping the upcoming 2016 Paris Motor Show, according to a recent online report. This change in strategy comes along with a change in consumer behaviour as automotive manufacturers turn to different methods of marketing their cars. While footfall at these events is only increasing, brands have started to realise that all of that doesn’t really translate into sales.

Volvo, for instance, is scaling down its presence in auto shows globally as well as trying a more...

Updated Date: Sep 17, 2016 12:08 PM

Also Watch

Watch: Firstpost test rides the new Thunderbird 500X in Goa and walks you through the Royal Enfield Garage Cafe
  • Tuesday, April 17, 2018 Varun Dhawan on Shoojit Sircar's October, 5-star reviews and working with Anushka Sharma in Sui Dhaaga
  • Saturday, April 14, 2018 Ambedkar Jayanti: Re-visiting Babasaheb's ideals exposes fake Dalit politics of Rahul Gandhi and Congress
  • Monday, April 9, 2018 48 hours with Huawei P20 Pro: Triple camera offering is set to redefine smartphone imaging
  • Monday, April 16, 2018 Rajyavardhan Singh Rathore interview: Sports can't be anyone's fiefdom, we need an ecosystem to nurture raw talent