2016 Paris Motor Show: Ford, Volvo, Rolls-Royce and Aston Martin to skip event

Major automotive brands like Ford, Volvo, Rolls-Royce and Aston Martin are skipping the upcoming 2016 Paris Motor Show, according to a recent online report. This change in strategy comes along with a change in consumer behaviour as automotive manufacturers turn to different methods of marketing their cars. While footfall at these events is only increasing, brands have started to realise that all of that doesn’t really translate into sales.

Volvo, for instance, is scaling down its presence in auto shows globally as well as trying a more...

Updated Date: Sep 17, 2016 12:08 PM

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