It’s a bold move to make a pick-up truck the centre point of your product portfolio in India. Then again, perhaps that’s the smart way for a company like Isuzu to break into our market " a new brand with a brand-new concept. Well not exactly brand new, both Tata and Mahindra have previously released ‘lifestyle’ pick-up trucks in India, but perhaps Isuzu finally has the right product at the right time.
Design
It’s certainly got the looks " this thing is huge! It’s over half a foot longer than its only rival, the Tata…
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