Suman Srivastava
Suman Srivastava
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articles by Suman Srivastava

News & Analysis

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.

Blogs

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.

Blogs

If you are in a commodity market, it's your fault

Clearly there are no innovative categories or innovative brands. Just innovative people.

Blogs

Want Loyalty? Don’t focus on rewards.

Ramu Dosawala has a loyal customer base, and no, he doesn’t have a rewards program. There is an important lesson here for marketers.

Blogs

This Tastes So … White!

We have always known that colours affect your mood. But guess what, it might even affect the way consumers perceive your product’s taste, service and value.

Blogs

Business shouldn't be about war

We often think of business as being a war. The only way to win is to make the other guy lose. This article takes the view that businesses will make more money by abandoning this metaphor altogether.

Blogs

It's time mobile marketing made its own rules

Mobile still plays by the rules of internet marketing. But these new programmes for the mobile medium have successfully unleashed its true potential.

Economy

Can the C in capitalism stand for conscience?

As the corporation becomes larger than the state, it cannot stay disconnected from the problems of society. It has to contribute. Not just by donating money but by aligning its core activities with the needs of society.

Blogs

Consumers and the new addiction: customisation

The consumer today is addicted to customisation. Everything needs to be personal and unique to the consumer. And brands all around the world are noticing this trend.

News & Analysis

Why didn't Apple just call it the iPhone 5? Here's why

Freakonomics argues that Apple's decision to name the latest iPhone as 4s is bad marketing. It would have done better as iPhone 5. Would it, really?

Blogs

Why didn't Apple just call it the iPhone 5? Here's why

Freakonomics argues that Apple's decision to name the latest iPhone as 4s is bad marketing. It would have done better as iPhone 5. Would it, really?