Nishad Ramachandran
Nishad Ramachandran
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articles by Nishad Ramachandran

Blogs

The Viral Tamil wedding: How social media changes culture

A Tamil wedding goes viral because of the bride's unique entrance. Is this an indication of how social media is changing how we do things?

Blogs

Eight marketing lessons from Facebook's IPO

From the dangers of not innovating all the time, to creating ecosystems that others can profit from, the Facebook IPO has a number of valuable lessons for marketing professionals.

News & Analysis

When technology fills in for human connection

A USB device that would wake up when a friend of mine logged on to IM, made me smile. The reason why this fascinates us is because we are the first generation of humans who have been touched by technology.

Blogs

When technology fills in for human connection

A USB device that would wake up when a friend of mine logged on to IM, made me smile. The reason why this fascinates us is because we are the first generation of humans who have been touched by technology.

Blogs

Eight lessons marketing professionals can learn from Kolaveri

While it may not be possible to give into client demands and churn out more "Kolaveri" videos, there are some valuable lessons that marketing professionals can learn from the video's runaway success.

News & Analysis

Backing up your brain. One little app at a time

Starting with a telephone directory to new digital platforms like Facebook, Google and Outlook calendar, apps like Rememeberthemilk and programs like Basecamp we have started to slowly outsource our brain.

Blogs

Backing up your brain. One little app at a time

Starting with a telephone directory to new digital platforms like Facebook, Google and Outlook calendar, apps like Rememeberthemilk and programs like Basecamp we have started to slowly outsource our brain.

Blogs

Is social networking building Internet’s caste system?

With Google’s Page Rank we started to see changes in the way we consumed the web. We moved away from individual web pages and started visiting the Google home page. But, then who decides which result should come up tops? Not Google surely.

News & Analysis

Is social networking building Internet's caste system?

With Google's Page Rank we started to see changes in the way we consumed the web. We moved away from individual web pages and started visiting the Google home page. But, then who decides which result should come up tops? Not Google surely.

Life

Unfriending: the new friending

The Facebook friends list is getting shorter. Just pray that you are accepted in the circle of life, owned and created by Google.

Blogs

Govind Tiwari - India's Rebecca Black

Who is Govind Tiwari? An 18 year old having fun from his home somewhere? A hacker who managed to game the Twitter trending engine? A marketer who has managed to capture the collective imagination of people trawling social media channels?