Articles by Lulu Raghavan
Feb 19, 2014
From Domino's Pizza to AAP: A look at branding in the age of social mediaA brand still needs to stand for a singular compelling idea that is both meaningful to its target audience and different from its competitors. A brand still needs to have consistency in presentation and experience across different touch points of the brand.
Apr 01, 2013
Old fizz in a new bottle: Will Pepsi's new bottle change its fortunes?The jury is out on the business impact of this change and whether it will significantly improve Pepsi's fortunes.