articles by Chintan Girish Modi

Arts & Culture

Book Review | Brands and the Brain: What can neuroscience teach us about brand building

Traditional market research does not tell companies enough about human behaviour. They want a more “granular and accurate” picture of customer engagement, effectiveness of marketing interventions, and purchase probability, so they use neuromarketing tools.

Arts & Culture

Pride Month|Maulik Pancholy on writing children’s books with gay characters

Actor Maulik Pancholy talks about being shortlisted for the Neev Book Awards, his anti-bullying work, and adapting his debut novel as a television show for HBO Max.

Entertainment

Pride Month|Trevor: The Musical is a story of hope in the face of homophobia

If you expect musicals to be silly, light-hearted and entertaining, this one will challenge you. It has a touch of humour but it is there only to offset the heaviness of a story that looks at how toxic heteronormativity can be. It can push a young person to suicidal ideation.

Arts & Culture

Arunava Sinha: ‘You have to stand by the persecuted in a minority-majority situation’

Arunava Sinha talks about translating a novel that critiques sexual violence and caste-based oppression, and the manuscript of a Bangladeshi poet in exile who received death threats for speaking up against persecution of Hindus.

Entertainment

George Michael Freedom Uncut offers a compelling narrative

George Michael Freedom Uncut engages with various aspects of the gay singer-songwriter's life, including his struggle with his sexuality during the AIDS epidemic that killed a huge number of gay men across the globe.

Entertainment

Pride Month | Joel Kim Booster's Psychosexual is sharp, witty and terribly sarcastic

The most remarkable aspect of Psychosexual is how consistently Joel Kim Booster draws attention to the nuts and bolts of how he put it together.

Arts & Culture

Book Review | Heisnam Sabitri: The Way of the Thamoi recollects Manipuri theatre stalwart's work, achievements

HS Shivaprakash and Usham Rojio have done an excellent job in documenting the work Heisnam Sabitri who deserves to be known more widely in Indian society.

Entertainment

Naadi Dosh: Regressive ideas in progressive garb

Gujarati film Naadi Dosh shows the taboo on pre-marital sex and how family honour is linked to a woman’s virginity.

Arts & Culture

Father’s Day Special: Four must-read books by Bollywood dads 

From Tusshar Kapoor's Bachelor Dad to Emraan Hashmi's The Kiss of Life: How a Superhero and My Son Defeated Cancer, here is a lot of book recommendations for Father's Day.

Arts & Culture

Book Review: Gauranga Das' The Art of Focus captivates readers with endearing simplicity

The Art of Focus, published by Penguin Ananda, contains practical, accessible wisdom that would benefit anyone who engages seriously.

Arts & Culture

Capture the Dream is a fine blend of information, entertainment & inspiration packed into the story of CP Krishnan Nair

Bachi Karkaria's Capture the Dream: The Many Lives of Captain C.P. Krishnan Nair will boost the confidence of people with big and bold dreams, regardless of their age.

Arts & Culture

Anjana Menon on her anthology Onam in a Nightie, being a part of JLF London and more

'The stories wrote themselves because I was capturing what I saw, and slipping some of my childhood memories or experiences of other places I had lived in,' says Anjana Menon on penning her anthology during COVID-19 lockdown

Arts & Culture

Book review: There is no scope for boredom in Mala Kumar’s new book Up the Mountains of India

Mala Kumar's Up the Mountains of India draws from different fields of knowledge such as geology, history, botany, geometry, meteorology, and more.

Arts & Culture

Book review: Vote for Pant makes you smirk and giggle with author’s take on almost everything under the sun

Vote for Pant is funny and enjoyable mainly because of author and comedian Sorabh Pant's ability to laugh at himself.

Arts & Culture

Book Review: Nandita Iyer's This Handmade Life motivates readers to experiment with hobbies and creativity

If you are mindful about your carbon footprint and like to recycle as much as you can, you would find Nandita Iyer’s book tremendously helpful.

Entertainment

KK passes away: Remembering the humble singer, and voice of the '90s

KK's death seems monumental for a 90s kid like myself, for most of my musical memories belong to the 1990s.

Entertainment

Karan Johar at 50: Revisiting filmmaker's work that often challenge our expectations of queerness in cinema

Karan Johar attempts to "accommodate queerness in Indian culture" through modes of expression like “gossip, humour, innuendo, ambiguity and importantly, with the refusal to clearly it”.

Arts & Culture

Book Review: Chemical Khichdi — How I Hacked My Mental Health

Chemical Khichdi: How I Hacked My Mental Health would be tremendously useful to employers who are trying to figure out how to be “progressive” and “empathetic” in their approach towards mental health.

Arts & Culture

Book review: EP Unny's book on RK Laxman reflects on the evolution of cartoons in India

RK Laxman: Back with a Punch invites readers to think about why politicians feel threatened by cartoons in today’s hyperconnected world.

Arts & Culture

Book Review: Gundappa Vishwanath's autobiography Wrist Assured is a grounded take on his professional life

The behind-the-scenes moments give the book an intimate, grounded feel. Not all of these show G Vishwanath in a positive light but they do construct a complex picture of his life.