articles by Ashish K Mishra

Auto Show

Branding and networking: Fiat MD on transition post Tata Motors split

Nagesh Basavanhalli, president and MD, Fiat Chrysler India, says the company is pulling all punches to revive customer confidence back. But it takes long to change perceptions and the economic slowdown is making it worse.

Corporate

There's no way India is going to be a multi-million car market: Datsun chief

Datsun head Vicent Cobee says the local production of the car was his best takeaway from the project.

Corporate

Auto Expo: For Mercedes, the game changers are compact luxury cars in India

Ola Kallenius, member of the divisional board of Mercedes-Benz Cars, who is responsible for its marketing and sales, and Eberhard Kern, MD & CEO, Mercedes-Benz India, are bullish about the company's prospects in the country.

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At Rs 4 lakh, Harley Davidson's Street 750 is chasing more riders

The super bike maker has witnessed double-digit growth over the last three years and expects it to continue even in the current slump

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Royal Enfield business is in a sweet spot: Eicher CEO reveals all

It is taking our style of motorcycling international. Which is fun, exciting, non intimidating style of motorcycling. So we have a global ambition now in our motorcycling business, says Siddhartha Lal

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Late to enter compact, but will make a strong statement: Hyundai's Rakesh Srivastava

Hyundai believes that that they have been able to capture the rural market even as the automobile market has shrunk by 7 percent. Excerpts from the interview.

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Ford enters compact car segment with Figo Concept to take on Suzuki Dzire

It is no surprise that after the success of its compact SUV Ford Ecosport, the company is now looking at the B segment to increase sales volumes in India.

Corporate

Ford enters compact car segment with Figo Concept to take on Suzuki Dzire

It is no surprise that after the success of its compact SUV Ford Ecosport, the company is now looking at the B segment to increase sales volumes in India.

Corporate

Auto Expo 2014: Nissan to make a big splash, Maruti to unveil Celerio

For the automobile industry, it's been a horrible last year. Well, make that two. The motor show this year holds some promise

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The market is as bad as it can get but Daimler's plans are on track, says CEO

On March 6, 2014, Daimler will have a ground breaking ceremony for Bharat Benz buses. The company believes it has the right partners to take this next step