What are the facts of the case? Aamir Khan had been a brand ambassador for Incredible India; the agency that was awarded the contract was McCann; the contract ended.
In handling negative media, the BJP can take a page from the way brands have handled crises — such as the worms in Cadbury or pesticides in colas
If there are failures and transgressions in manufacturing norms, advertising and brand ambassadors have nothing to do with it.
In early 2004, I had the privilege of interviewing Vinod Mehta, then editor-in-chief of Outlook.
The reason for both the cola majors might be much simpler than one imagines: the timing is wrong. For the colas, the biggest sales season is the three-month April-June period, which historically account for 40 percent of the annual sales. If the summer is hotter than normal, the three months could stretch to five, spilling over to July and August.
As Indian and Pakistani teams were fighting for a win and for bragging rights, TV audiences dissected each and every TV ads that was broadcast.
It’s a new style of politics that has defeated an older style of politics.
The Delhi incident will do considerable damage to brand Uber with all their women consumers, and unless the brand immediately demonstrates action.
Why would Hero MotoCorp, the world's largest manufacturer of two-wheelers invest Rs 250 crore to sign on Tiger Woods as a brand ambassador?
Pepsi and Coke have seen numerous eyeball to eyeball confrontations. This time, Pepsi needs to stare at BCCI – and BCCI will have to blink.
I do hope the campaign works. Like many Indians who count Parsis amongst their friends, I enjoy the sweetness that they added to the Indian milk.
But this is not about Amazon but about any of the e-commerce companies. It’s also about any of the home-delivery focused quick service restaurants.
After HUL sent the free phone, thousands of consumers across the country think better of HUL and HUL products; Vim gets a fillip; HUL gets immeasurable returns in earned media (including this piece). All because someone at HUL forgot that elephants could not dance.
Toto’s Garage Pub is a watering hole that I have been frequenting since I moved to Mumbai in 1996. Those were the days; order a beer, and, as soon as the beer arrives, light up a cigarette. Till the evening is done, or till stocks and money last, repeat this cycle: drink some beer and light up a cigarette.
Yesterday, it was official. Flipkart has awarded their creative account to Lowe Lintas, the incumbent agency being Happy Creative Services.
Can BCCL afford to piss off the actor community, even as they have yielded ground to Wizcraft on the IIFA Awards and are playing catch up?
Why are marketers, who fund the publications, putting up with readership and circulation data which is dated and unreliable?
In Pakistan, passengers’ anger over a delay caused by a politician prevented PPP leader Rahman Malik from boarding a flight that waited for his arrival. In collateral damage, another politician was forced to deplane.