Articles by Anant Rangaswami
Jan 07, 2016
The criticism of the termination of Aamir Khan's contract speaks of intoleranceWhat are the facts of the case? Aamir Khan had been a brand ambassador for Incredible India; the agency that was awarded the contract was McCann; the contract ended.
Sep 03, 2015
What Amit Shah, BJP can learn from Pepsi, Coke, CadburyIn handling negative media, the BJP can take a page from the way brands have handled crises — such as the worms in Cadbury or pesticides in colas
Jun 02, 2015
Maggi case: The government should leave brand ambassadors aloneIf there are failures and transgressions in manufacturing norms, advertising and brand ambassadors have nothing to do with it.
Mar 08, 2015
RIP Vinod Mehta: An editor who was aware of his responsibilities and lived his beliefsIn early 2004, I had the privilege of interviewing Vinod Mehta, then editor-in-chief of Outlook.
Feb 18, 2015
Why are Pepsi and Coca-Cola staying away from ICC World Cup cricket?The reason for both the cola majors might be much simpler than one imagines: the timing is wrong. For the colas, the biggest sales season is the three-month April-June period, which historically account for 40 percent of the annual sales. If the summer is hotter than normal, the three months could stretch to five, spilling over to July and August.
Feb 16, 2015
Not just the cricket: India vs Pakistan match also saw audiences judge the TV adsAs Indian and Pakistani teams were fighting for a win and for bragging rights, TV audiences dissected each and every TV ads that was broadcast.
Feb 08, 2015
AAP versus BJP in Delhi elections: Say bye to old school politicsIt’s a new style of politics that has defeated an older style of politics.
Jan 28, 2015
The extinction of the unicorn explained by TV adHave you ever wondered what happened to unicorns? Did they ever exist? If they did, when did they cease to exist?
Dec 07, 2014
Delhi rape: Uber effectively proves its branding is a lieThe Delhi incident will do considerable damage to brand Uber with all their women consumers, and unless the brand immediately demonstrates action.
Dec 03, 2014
Betting on Tiger Woods: Hero Moto's pick of new brand amabassador makes no senseWhy would Hero MotoCorp, the world's largest manufacturer of two-wheelers invest Rs 250 crore to sign on Tiger Woods as a brand ambassador?