Pantone picks Illuminating and Ultimate Grey as colours of 2021; choices 'reflect strength and hope during pandemic'

The Pantone Color Institute had selected Classic Blue as the official colour of 2020, before coronavirus took over the world and the classic blue scrub and face mask became the identity of humanity fighting against the fatal virus.

FP Trending December 11, 2020 13:12:35 IST
Pantone picks Illuminating and Ultimate Grey as colours of 2021; choices 'reflect strength and hope during pandemic'

Ultimate Grey and Illuminating yellow have been announced as Pantone's colours for 2021. Image via Twitter

The popular US-based paint brand Pantone is here with its choice for colours of 2021. According to the firm, next year will see Ultimate Grey and Illuminating yellow to rule the trends of fashion, graphic and interior designers, and more.

The official Twitter handle of the American company said that PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating were selected as they represent “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting”.

The Pantone Color Institute had selected Classic Blue as the official colour of 2020, before coronavirus took over the world and the classic blue scrub and face mask became the identity of humanity fighting against the fatal virus. In contrast, Pantone believes 2021 will be more colorful and will have a positive effect on the mind as well as the wardrobe. The choices have not managed to convince the Twitterati though. While some have tagged it to be symbols for hi-vis vests and road markings, others have simply called them “ugly”. One user even went ahead to express their frustration by saying the choice of colours “is a devastatingly abysmal reflection of capitalism, screaming sickly urban melancholy, a brutalist facade, cold sunshine and cement”.

One user mixed the two colours to get a “sludgy diarrhoea hue”.

As Vogue points out, the two chosen colours have already been ‘in’ as visible in the spring/ summer 2021 collections of renowned designers such as Prada, Jacquemus, Gucci, Balmain and Givenchy. This is also only the second time that Pantone has selected two colours as the official colour of a year, having chosen Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz in the year 2016.

Speaking to the publication, Laurie Pressman, vice president of the Pantone Color Institute, said while conducting the research for the colours, they noticed “deepening understanding across the generations of how much we need each other”. So the choice speaks for the “connection to other people that gives us the fortitude and hope, which are essential for us to move forward”.

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Twitter permanently banned Donald Trump but his 26,000 or so tweets are saved in a public record
World

Twitter permanently banned Donald Trump but his 26,000 or so tweets are saved in a public record

Under the Presidential Records Act, all of Trump’s social media communications are considered public property, including non-public messages sent via direct chat features.

The Friday List: From a discussion on the legacy of Astad Deboo to a Sherlock Holmes parody, your weekly calendar of virtual events
Arts & Culture

The Friday List: From a discussion on the legacy of Astad Deboo to a Sherlock Holmes parody, your weekly calendar of virtual events

Every Friday, we'll bring you a curated list of online experiences — performances, talks, tours, screenings — to mark on your weekly calendar.

India reports 145 COVID-19 deaths, lowest in eight months; recovery rate now 96.59%
India

India reports 145 COVID-19 deaths, lowest in eight months; recovery rate now 96.59%

The daily coronavirus infections fell below 14,000 for the second time this month taking India's COVID-19 caseload to 1,05,71,773