 "'It Happened That Night' actress Ishita Gupta reintroduces herself as ISDEIVSA: A new era of artistry and identity")
In a striking move to carve out a unique space in the entertainment world, actress and entrepreneur Ishita Reha Gupta has unveiled her new artistic identity: ISDEIVSA. The rebranding marks a significant evolution in her creative journey—one deeply rooted in personal meaning and a desire for individuality.
With name commonality presenting challenges in the public domain, Gupta sought a moniker that would not only set her apart but also reflect her rich heritage and personal story. The result is ISDEIVSA, a name built from the initials of her closest family members: “IS” for her brother Ishan, “DE” for her father Dev, “IV” for her brother Ivan, and “SA” for her mother Sampa.
“I wanted a name that feels authentic—something that reflects my essence and honors those who shaped me,” said Gupta, a graduate of Symbiosis Centre for Media and Communication and the London Academy of Music and Dramatic Art. “ISDEIVSA is a celebration of my roots, my individuality, and the people I carry with me every step of the way.”
This new chapter signals more than a name change—it’s a creative renaissance. Known for her performance in It Happened That Night, Gupta has consistently embraced bold storytelling and emotional authenticity. With ISDEIVSA, she brings those values to the forefront, forging a deeper connection with audiences through a name that tells a personal story.
Parallel to her artistic pursuits, Gupta is also expanding her entrepreneurial reach. Following the success of her fashion pop-ups in London, she is set to launch ISIVIS London, a direct-to-consumer clothing label that blends style with storytelling. The brand, much like her new name, reflects her distinctive taste and desire to create meaningful connections.
“I believe names have power—and this one feels like home,” she shared. “ISDEIVSA is more than an identity; it’s a tribute, a legacy, and a promise to keep evolving.”
As ISDEIVSA, Gupta is stepping into a space that is fully her own—where creativity, heritage, and authenticity converge. With this bold transformation, she invites others to embrace their stories, celebrate their roots, and lead with individuality.