In a bid to fight stereotypes that plague the gay community, the Jozi Cats, South Africa's first gay rugby team has launched a campaign to recruit more members to their team- with a twist. The posters feature the men with words such as 'Fairy?', 'Pansy?' 'Queen?' accompanying them.
Gay marriage and homosexuality has been legalised in South Africa but homosexuals are still victim to a lot of discrimination. The posters feature the men, who are traditionally masculine by appearance, wearing fairy wings, a crown and holding flowers, to drive the message home. The Jozi Cats aims to bring more inclusivity into their team by recruiting more racially diverse players, in addition to creating a space where the players can be themselves, free from the fear of judgment based on their sexual orientation.