A Hunt for India’s
Most Innovative Business Idea

What is Pulse The Venture?

Pulse The Venture is a reality show reaching out to budding entrepreneurs across India, who will be given an opportunity to present their business ideas and the winner/winning idea shall be entitled for funding by the DS Group.


How does Pulse The Venture work?

The rigorous selection process will involve short listing of the Top 100 ideas by a screening jury including an independent process partner, video interviews of the Top 100 contestants, zonal selection events across India and finally a televised battle of minds between 24 of India’s brightest ideators, in the presence of a grand jury.


Who are the partners in Pulse The Venture?

Pulse The Venture is a joint initiative of Network18 & DS Group.

Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 7,700crores in FY 2015-16. With strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry and Infrastructure, it is committed towards making premium quality products and is credited with several innovations over the last eight decades.

The Group is increasing its footprint in F& B Category and has a significant presence in Salt & Spices, Beverages, Dairy and Confectionary sectors. The Group has recently made a mark in the hard boiled candy segment with its revolutionary product – ‘Pulse’, the candy with a tangy twist. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.


What are the eligibility criteria for the program?

The contest is open for all for participation who qualify the following conditions:

  1. citizens of India
  2. who are 18 ( Eighteen) years of age or above
  3. who are competent to contract as per The Indian Contracts Act, 1872.
  4. Idea/Business Plan should not have generated any revenue

How to participate in Pulse The Venture?

To participate in the Contest, a Participant needs to fill out a form that is available on the website www.theventure.co.in wherein he/she will have to answer all the questions in the manner specified and will submit age proof along with educational qualifications .


How will the participants be shortlisted?

The Show Participants will be shortlisted broadly on the basis the following criteria by Jury.

  1. Market Opportunity
  2. Distinctive Competence
  3. Management Capabilities
  4. Financial Understanding
  5. Idea Uniqueness

What is the Prize?

DS Group will invest INR 10,000,000/- (Rupees One Crore Only) in the business idea of the Winner which shall entitle DS Group to 10% stake in the specially constituted entity in the form of equity shares or otherwise at the sole discretion of the Sponsor.


How will the short listed participants be informed?

Names of shortlisted participants at each phase of the campaign will be published on the campaign website www.theventure.co.in Shortlisted participants will also be informed at the e-mail address mentioned in their entry form submitted on the website


What are the terms & conditions of Pulse The Venture?

The terms and conditions of The Power of Ideas program can be viewed on the program website at http://www.firstpost.com/venture/terms-&-condition.pdf