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Tablets and Ultrabooks become 30% more affordable in emerging markets: ABI Research

Dec 29, 2014    

The Average Selling Price (ASP) of Ultrabooks and tablets declined by 7.8% in 2014, as the market matured and commoditised, allowing these devices to become more affordable in all markets. According to market intelligence firm ABI Research, the average weeks of household income needed to buy a tablet or Ultrabook both declined by approximately 30% YoY; making these devices more affordable to a wider range of consumers.Across 22 different countries between 2013 and 2014, there was an 8.5% decline for the ASP of tablets and 7.1% for Ultrabooks, says Research Analyst Stephanie Van Vactor. This de...

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