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Analysis: Royal Enfield sets up for its big innings

May 27, 2015    

Weve watched the rise of Royal Enfield since about 2012 with slack-jawed amazement. In the part of the market it plays in, it has a dominant share. But all the signs point to the fact that Royal Enfield is neither done, nor stationary. Its gathering up its troops, drying the powder, adding guns and getting ready for a big push. A campaign that will not be restricted to India.That last bit is important. Despite its fame in various markets, Royal Enfield doesnt export much. It sold just over 3 lakh motorcycles in 2014, growing 70 per cent over 2013. RE exported 6,221 of those (in itself a 46 per...

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