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Royal Enfield bets on Latin America, SE Asia to grow global business

Nov 27, 2013    

Panaji Royal Enfield, a part of the Eicher Motors, is eyeing various global markets, including Latin America and South East Asia to grow its international business, as it aims to become a significant player in the mid sized motorcycle segment in the world.The company, which expanded its motorcycle range in the country with the launch of 535 cc Continental GT, said the model has given it confidence and belief to do well in the global markets."We believe the mid-sized motorcycle segment is between 250cc and 750 cc, so that's the space we want to play in as Royal Enfield. We believe that thi...

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