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Its not Just About Comfort, Watch The New Ear Pods Video Apple - iPhone 5

At the same time Apple designers were trying to define an ideal earbud shape, Apple sound engineers — acousticians — were focused on improving sound quality. First, they established a target sound for the Apple EarPods. That target: a person sitting in a room listening to high-quality speakers. ...

Apple shares slip, to stay muted until iPhone 7 rings in growth | Reuters

Jan 27, 2016    

Apple Inc shares fell as much as 6 percent on Wednesday after the company reported its slowest-ever rise in iPhone shipments, with an uptick likely only after the expected launch of iPhone 7 in September.

The March quarter is likely to be the weakest this year in terms of iPhone sales. Apple on Tuesday forecast its first quarterly revenue drop in 13 years.

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