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International Marketing Blunder 14: Apple

Blunders are numerous and common occurrence in international marketing. Here is a classic example to illustrate my pointApple antenna-gate affair, was an episode in Apples history they would wish to forget. It occurred when iPhone 4 owners reported that signal strength plummeted and calls were ...

Humans and a robot lined up to buy the iPhone 6s in California. But who got there first?

Sep 26, 2015    

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