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International Marketing Blunder 14: Apple

Blunders are numerous and common occurrence in international marketing. Here is a classic example to illustrate my pointApple antenna-gate affair, was an episode in Apples history they would wish to forget. It occurred when iPhone 4 owners reported that signal strength plummeted and calls were ...

Apple shares slip, to stay muted until iPhone 7 rings in growth | Reuters

Jan 27, 2016    

Apple Inc shares fell as much as 6 percent on Wednesday after the company reported its slowest-ever rise in iPhone shipments, with an uptick likely only after the expected launch of iPhone 7 in September.

The March quarter is likely to be the weakest this year in terms of iPhone sales. Apple on Tuesday forecast its first quarterly revenue drop in 13 years.

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