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International Marketing Blunder 14: Apple

Blunders are numerous and common occurrence in international marketing. Here is a classic example to illustrate my pointApple antenna-gate affair, was an episode in Apples history they would wish to forget. It occurred when iPhone 4 owners reported that signal strength plummeted and calls were ...

Adani in talks with Foxconn for JV, may make iPhones in India

Aug 05, 2015    

Conglomerate Adani Enterprises said on Tuesday it was in discussions with Taiwan's Foxconn, the trade name for Hon Hai Precision Industry Co, for a joint venture, though no agreement had been signed.A local television channel reported earlier on Tuesday that the company was planning a joint venture worth $5 billion with Foxconn to build components for companies like Apple and Amazon."We are at the discussion stage only and have not signed any agreement which requires disclosure," the company said in a filing.Foxconn is the world's largest contract maker of electronic products and cou...

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