A customer tries out an Apple iPad Mini in the Apple specialty section of a Croma retail store in Mumbai February 22, 2013. The store offers Apple products including iPhones and iPads on instalment plans. More than four years after it started selling iPhones in India, Apple Inc is now aggressively pushing the iconic device through instalment payment plans that make it more affordable, a new distribution model and heavy marketing blitz. The result: iPhone shipments to India between October and December of 2012 nearly tripled to 250,000 units from 90,000 in the previous quarter, according to an estimate by Jessica Kwee, a Singapore-based analyst at consultancy Canalys. Picture taken February 22, 2013.