LOS ANGELES, CA - FEBRUARY 21: Olga Sorokina shops on Rodeo Drive during the Academy Awards week on February 21, 2013 in Los Angeles, California.
Trained actors Jack Minor (5/L) and Julie Le (4/L), followed by a few other actors pretending to be fans or members of the celebrity press (2/L, 3/L, 6/L) create a buzz along Rodeo Drive in Beverly Hills on February 6, 2013 in California, during a demonstration for 'Crowds on Demand, a company that lets you rent a crowd to greet yourself, to attend your event or just stand around and make yourself appear to be someone famous at any given moment. Curious onlookers, many of them tourists in Beverly Hills, inevitably get caught up in the action thinking they are seeing a real celebrity.
Adam Swart (C) briefs his group of trained actors ahead of a demonstration along Rodeo Drive in Beverly Hills on February 6, 2013 in California, for his company 'Crowds on Demand, a company that lets you rent a crowd to greet yourself, to attend your event or just stand around and make yourself appear to be someone famous at any given moment. Curious onlookers, many of them tourists in Beverly Hills, inevitably get caught up in the action thinking they are seeing a real celebrity.
BEVERLY HILLS, CA - JANUARY 30: Actress Shay Mitchell and Juicy Couture Celebrate The Launch of 'Couture La La' held at the Juicy Couture Store, Rodeo Drive on January 30, 2013 in Beverly Hills, California.
BEVERLY HILLS, CA - DECEMBER 05: Bulgari Vice Chairman Nicola Bulgari attends the Rodeo Drive Walk Of Style honoring BVLGARI held at Bulgari on December 5, 2012 in Beverly Hills, California.
BEVERLY HILLS, CA - DECEMBER 05: TV personality Cat Deeley (clutch detail) attends the Rodeo Drive Walk Of Style honoring BVLGARI and Mr. Nicola Bulgari held at Bulgari on December 5, 2012 in Beverly Hills, California.
