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Memorial Service for Caroline Adeyanju Adebajo (Nigeria)

Jonathan's PR offensive backfires in Nigeria and abroad

Jul 09, 2014    

LAGOS (Reuters) - Facing censure at home and overseas for a perceived failure to protect civilians from violent Islamists, Nigerian President Goodluck Jonathan has launched an international media offensive to try to turn the tide of public opinion in his favour.But those efforts have backfired abroad, where many greet his defence with scepticism, and at home, where he was slated for hiring U.S. public relations (PR) firm Levick for $1.2 million, in what critics called a waste of money.Jonathan, and Nigeria as a whole, have suffered a worsening image problem since Islamist militant group Boko H...

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