Sachin Tendulkar's retirement from one-day cricket might affect his brand value over the next few years, according to a report in the emTimes of India/em. The paper says that industry experts believe brands are likely to reevaluate their deals with him following his announcement.
Tendulkar currently has deals with 17 brands and his total brand value is in the region of Rs 200 crore, the paper said. While the number of brands he endorses is not expected to change much, his fees might slide by as much as 50% in the coming years.
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