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Ratan Tata's dream refuses to die: The transformation of cheap Nano to aspirational GenX

May 19, 2015    

Seven years after it was launched and termed an epic failure, the Tata Nano is now striving to make a comeback.Tata Motors is today relaunching the all-new GenX version of the car, repositioning itself has an aspirational car and not the world's cheapest car.This is the third attempt by the company to save the model, which was touted as the people's car by then group chairman Ratan Tata at the launch in 2009. The GenX version is being launched with new aspirational features like automatic manual transmission, openable boot and bluetooth phone sync audio system.According to media reports, the a...

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