Narendra Modi's notorious link

India News_ Narendra Modi was giving a speech extolling the twin virtues of small government and efficient governance at the very moment that news of the dea...

How Wally Olins made Narendra Modi an expert on brands

Apr 16, 2014    

In October 2013, Narendra Modi was invited by the International Advertising Association India chapter to share his vision for brand India and the IAA Summit. Modi stunned the packed audience of advertising and marketing professionals by his seemingly authoritative understanding of brands, of brand India, of communication, of advertising and of consumers.We all had great expectations and he lived up to it. His ability to communicate with clarity is remarkable and inspirational. To bring the branding idea under the ethos of India, Indianess and history of 5,000 years, and yet make it relevant to...

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