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Nike sponsors more European football teams but Adidas has the ones that matter

Aug 06, 2014    

Berlin: U.S. sportswear group Nike will supply shirts to more teams in the top five European soccer leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region's top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.Although it has been a serious player in soccer only since 1994, Nike is now threatening Adidas's leadership in the sport. At the Worl...

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