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Adidas optimistic for 2015 amid focus on U.S. market

Mar 05, 2015    

BERLIN (Reuters) - German sportswear company Adidas expects robust sales and profit growth in 2015 as consumer confidence improves around the world and it redoubles its efforts in North America, where it has fallen further behind fierce rival Nike."North America will be a key priority for us in 2015," Chief Executive Herbert Hainer told journalists in a conference call. "We want and we need to win in that market."A new focus on the key U.S. market is expected to be a major part of a new five-year strategic plan Hainer is due to launch on March 26 and could also be decisive ...

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