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YouTube goes step closer to virtual reality, introduces 360-degree viewable ads

Jul 24, 2015    

Google has us fascinated with yet another innovation, this time around it's advertisements and YouTube taking videos one step closer to virtual reality. Google-owned YouTube will now support 360-degree video ads on Chrome, Android and iOS.According toGoogle Inside AdWords blog,Beer brand Bud Light is the first advertiser to useof the new feature, which runs on Googles TrueView ad platform. Users can use their mouse (left, right, up and down) to look around the field while using a PC, or can simplymove their smartphoneto shift their Point Of View 360 degrees. Cool right?The campaign puts viewer...

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